I develop social strategies that align brand voice with audience insights to create engaging, on-brand content that drives awareness, builds community, and supports business goals. From content planning to copywriting, I focus on delivering value and keeping feeds cohesive and intentional.

SOcial Strategy

ROLE

Social Strategist & Copywrite Content Planner

SERVICES

Social Media Strategy

Content Planning & Calendars

Copywriting

Visual Content Direction

Hashtag & Engagement Strategy

PLATFORMS

Instagram | Tiktok | Facebook | LinkedIn

TOOLS

SocialPilot | Meta Business Suite | Google Docs/Sheets | Canva | DashHudson

CONTENT GRID EXAMPLES

COPYWRITING EXAMPLES

Mascara so thrilling, it should come with a warning ⚠️ , Our Thrill Seeker Mascara delivers bold, voluminous lashes with just one swipe!

#RimmelLondon #LiveTheLondonLook #ThrillSeeker #Mascara #SmudgeProof
— RimmelLondonUS Instagram Post
Simplicity meets sophistication in every drop with our Retinol + Peptide Refining Serum 2.5✨

Transform your skin - Shop on clinicalskin.com today.
— ClinicalSkin Instagram Post
Take a look inside our Lids By Design
Assortment Pack💫 Each pack offers a curated selection of sizes (N4- N7) for your desired lift & with 20 strips per size, you’ll have everything needed to find your perfect fit!

What are you waiting for? Try out Lids By Design today by purchasing our Assortment Pack at contoursrx.com!🤍
— Contours_RX Instagram Post
Experience the ultimate relief for extra-dry, tight skin with our Ultra Healing lotion. Its advanced formula is clinically proven to relieve extra-dry skin🙌

Drop a “❤️” in the comments section if you’ve tried our Ultra Healing lotion and loved it!
— CurelUS Instagram Post

Creative Direction

Campaign Development

Branding