Creative DirectionThe Living Room Cafe
The Living Room Cafe campaign reimagined a neighborhood coffee shop as a space that evolves throughout the day. Built around the concept “Your Espresso Has a Nightlife Too,” the campaign followed the transformation from daytime productivity to evening social connection, positioning the cafe as both a workspace and gathering place.
ROLE
TIMELINE
Creative Direction
Storyboarding
Production Planning
Campaign Concept Development
KEY DELIVERABLES
Living Room Cafe Commerical
2024
CREATIVE CONCEPT
Creative Brief
Campaign Concept
Storyboard Development
Commercial Production
Moodboard Development
“Work Hard By Day. Play Hard By Night.”
Transforming The Living Room Cafe from a daytime workspace into an evening social destination through cinematic storytelling and lifestyle-driven creative.
